We understand that time for United States Small to Medium-sized Enterprises (SME’S) is a valuable asset best left unsquandered. In an era dominated by video, podcasts and webinars, we know that most CEO’s simply don’t have time for lengthy reading. So, as a concession to this reality, we have created and assembled actionable insights that zeroes in on the essentials for time-pressed CEOs.
THE GLOBAL IMPERATIVE:
The U.S. is a hub for bleeding edge innovation, fueled by world-class R&D, great educational institutions and top-tier venture capital firms. However, for five straight decades, a slow-moving catastrophe has persisted. Ninety-nine percent of U.S. SME’s are relying solely on the U.S. domestic marketplace. This means that they have voluntarily restricted themselves to only selling to less than 5% of the world’s population.
This is a long-term financial and strategic metric, typically calculated over a 3-to-5-year time horizon. It is designed to counteract U.S. SME’s psychological inclination toward not even starting, or prematurely quitting, the International Market Development (IMD) process.
BREAKING THE DOMESTIC TRANCE:
Considering the high failure rate of U.S SME startups, breaking out of the domestic trance is not simply practical. It should be a U.S. SME’s global imperative. Learning, establishing and obtaining International Market Development (IMD) skills now is the strategic move to stabilize growth, diversify customer revenues and mitigate U.S. domestic market downturns.
Foreign importer/distributor networks are eager for one-of-a-kind U.S.-made products and services that give them a real competitive edge against older generation technology in their own respective markets. If the U.S. SME is internationally adept, with internationally adept employees, foreign importer/distributor networks will have less reason to hesitate in procuring and distributing your products and services. But the underlying question will always snapback to what most U.S. SME’s discount:
ARE YOU EXPORT-READY (ER)?
Towards the company’s best interests in increasing its international skillset, we seek U.S. SME’s whose products are commercialized, high-value and whose management genuinely wants to avoid getting folded into the U.S. principal-at-risk category. We are ready to open up a line of communications with your company if it meets the following bullet pointed criteria:
Verifiable IP: You have protected intellectual property, compliant CE marks and, if applicable, U.S. clinical studies that are also published in reputable journals
Manufacture disruptive, non-ubiquitous, not easily replicable, US-made products and services
Management is starting to realize that its current staff is not only not Export Ready (ER). It also does not possess the keystone IMD employee who can systematically build out importer/distributor networks worldwide which can, in turn, internationally scale and diversify your company’s revenue streams
Export Commitment: You can commit appropriate financial resources for IMD and have the Export Ready (ER) presence of mind to offer co-op advertising to your importer/distributor networks
Cross-Cultural Savvy: Your team fully grasps the importance of cross-cultural learning, understanding and collaborative, non-ethnocentric engagement.
Liminal awareness: That which separates the “before” from the “after”. It marks the exact pivot point of psychological transition from purely domestic U.S. SME to and through the threshold that systematic exporting would entail.
US SME that has no more than 250 employees
US SME is not in stealth mode
Please view the rest of this website on how we professionally do International Market Development (IMD) for U,S. SME’s making U.S.-made, value-added products and services. If this sounds like your own U. S. SME, we would very much like to communicate with you. Can you please fill out the Contact Us page to introduce your company.
